Amuro was Japan's biggest-selling music star in the late 90s with hits like Chase The Chance, Sweet 19 Blues, Don't Wanna Cry, and Can We Celebrate? She was also highly influential on the fashions of the time, with her suntanned babyfaced island girl look - she was from Okinawa - having a big impact on the heavily suntanned kogyaru fashions of the time.
By 2002 her career was on the slide, but her attendance at the inaugural MTV Japan awards was considered essential. She was accordingly rewarded for turning up with the "Inspiration" award. In recent years, she has made a slight comeback with her heavily R n' B-influenced dance pop.